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Need to find information on your customers? Try these resources first.
Search Terms
Books
Magazines
Library Resources Online
In and Around Brooklyn
Websites
Terms to use when searching
Try using these words when you search Google.com or the library catalog, or look for magazine articles on the topic.
Books In the Library
When you look for books on market research, start with those located in these sections of the library’s shelves: 658.47, 658.812, and 658.83.
Some specific titles are:
Market research made easy
Don Doman
658.83D
Market research in practice: a guide to the basics
Paul Hague
658.83 H
Trendsmart: the power of knowing what's coming...and what's here to stay
Louis Patler
658.8343P
Think like your customer: a winning strategy to maximize sales by understanding how and why your customers buy
Bill Stinett
658.804 S
Magazines
Magazines to read to learn about market research include:
Library Resources Online: Find Magazine Articles and More
You can find articles using the following library resources. They have articles from hundreds of business magazines and newspapers. Click on the name to start searching. You will need your Brooklyn Public Library card because the barcode number on the back is your password. Don’t forget to use the words listed above to start.
In and around Brooklyn
Brooklyn Chamber of Commerce: About Brooklyn
This page of the Chamber of Commerce website links you to Brooklyn facts – including size, location, transportation, types of commercial space available.
Brooklyn Economic Development Center Interactive Map
Wondering about who lives in a particular area of Brooklyn? If so, check out this interactive map where you can select a community/location and uncover census data including ethnic makeup, age, sex, education, and household size.
Brooklyn Public Library: Explore a Topic – Marketing & Market Research
Brooklyn Public Library has many resources to help you get started in business. Check out this one when you are researching marketing.
Brooklyn Public Library: Finding a Location for Your Business
This site gives information on topics like how to find the right neighborhood and the right space.
New York City Department of Small Business: Locating Your Business in New York City
Discover how the New York City Department of Small Business can help you decide where to locate your business.
Websites
There are many websites on market research. Visit these first.
Entrepreneur.com: Researching Your Market
A good overview of market research that covers different ways for finding out about customers including phone surveys, direct mail, and interviews.
Small Business Administration: Market Research – What Is It? What Can It Do?
One of the best parts of this article is the information on the benefits of market research and what it can tell you before you take the plunge in starting your own business.
SCORE: Being a Small Business Entrepreneur Means Being a Market Researcher
This article ends with an important point: “Research enables decision making.” Read to find out what research you need to do to make good decisions about your business.
Y&E: Corralling Customers
This article in the marketing issue of Y&E magazine reveals how several teen entrepreneurs found their customer niche. |
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