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Photo of woman in self-publishing If you want to publish a book, you have to sell it to succeed!

Your Marketing Plan

Consider these points when developing the plan to advertise what you have to sell:
  • What are the benefits of your product or service?
  • What will it do for the customer?
  • What are you offering that is unique, special, appealing, or impossible to resist?
What goes into a marketing plan?

1. Goals
2. Target audience
3. Market research
4. Strategies for reaching goals
5. Budget
6. Calendar

Think of your plan as a to-do list that you look at regularly. Your marketing plan should be a living, breathing document. You can check off items as they are completed and revise and add items as needed.
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